There is a popular commercial on TV that shows a homeowner opening the door to a potential buyer of their home. The buyer immediately offers to buy the home without looking at it, above cost, and brings coffee and cake to share with the flabbergasted sellers.
In the real world, the chance of this happening is just short of the chance of a Martian beaming down from space and purchasing your home.
As a for-sale-by-owner, you will quickly learn that advertising is the only way to sell your home. Now, the question is how do you want to advertise your home? As you know, newspaper advertising has been the principal way of advertising for home sales. However, because of spiraling newspaper ad costs, most sellers simply pound a sign in the yard and wait for the buyers to flock to their home.
A sign can be an effective tool in advertising; however, it is most effective on a busy street in a well-travelled neighborhood. Placing a sign in your front yard on a cul-de-sac will have very limited impact.
There is a way to send your advertisement to millions of homes for pennies a day. The internet has truly revolutionized our way of life. You can touch base with anyone from your neighbor to someone halfway around the world with the touch of a button.
Virtually every realtor now uses the internet to sell homes. The only way this is possible is for buyers to search for homes using the net. Amazingly, buyers have become very savvy in looking for homes and financing. Not only can they shop for homes using this tool, they can compare costs and financing with literally thousands of lenders.
With this in mind, it seems incredible that folks do not take advantage of the internet in listing their home for sale. One quick example: one seller I recently ran across decided to sell their home themselves. I noticed a for-sale sign in their front yard nailed to a tree. In their yard was a pickup truck, which also had a for-sale sign in the window. But neither sign had a phone number! And no one was home over the four days I stopped by to see the home. I later tracked down the owner by courthouse records. I tried to call them for the next several days but discovered they did not own an answering machine.
Very few people will take the time to track you down to buy your home. If they have to smoke you out of a cave, you have lost a sale. Indeed, it's hard enough to sell your home without making a potential buyer jump through hoops to find all the information they need to offer, finance, and buy your home.
Because of this, I have created this web site for owners to use in selling their home. This could be a very effective way to attract a buyer, for just pennies a day.